With Print on Demand you generate the number of documents you need, when you need them, resulting in more control over your document inventory and your printing budget.  It takes the information you have on your customers and allows you to personalize each mailer (or flyer, postcard, etc.) according to that customer's information. Digital printing takes personalization way beyond changing a name per piece.  You can customize names, visuals, marketing messages, and more to make the information more targeted and appealing to each individual customer.  Because the printing is database-driven, text and images can be varied on every single piece, allowing you to truly target your customers and prospects. You will have a higher cost-per-piece through digital printing.  But what you also have is a much higher return because one-to-one marketing has a proven success rate much higher than the 1-2% response from traditional mass mailing.  The cost-per-piece may be higher, but the more important cost-per-prospect is significantly lower.  Print on Demand – the evolution from mass mailing to one-to-one marketing.