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While traditional marketing efforts, such as email or direct mail marketing, still provide great benefits, B2E believes that the future of direct marketing lies in the virtually untapped field of Personalized URLs. Personalized URLs allow for ultimate integration and personalized of multi-channel marketing offerings and give consumers the ability to respond to direct mail  and email offerings online.

A Personalized URL is a unique and personalized Web address created specifically for each recipient of your postal or email marketing campaign. Personalized URLs include the recipient's name in the Web address, creating a truly personal experience that will inspire consumers to visit their Personalized URL. Reserved for each recipient, Personalized URLs allow you to build a relationship with every prospect or customers, while also providing you with accurate and measureable reporting statistics.

Personalized URLs allow for ultimate campaign measurability. You can track consumer behavior across channels to see which consumers took action and what that action was. Response data can be utilized almost immediatly for fast follow up to maximize your results.


To be effective, Personalized URLs must provide your prospects or customers with an intuitive Web address that inspires them to visit and interact with their Personalized Web pages. The best format for Personalized URLs is easy for the recipient to read and type into a Web browser.

Personalized URL Examples:
www.johndoe.companyname.com
www.companyname.com/johndoe

Features of B2E’s Personalized URL service: 

  • Fast service — B2E can handle large orders with ease 
  • Flexible — choose your own Personalized URL format and pick the fields you wish to use for the personalized portion, e.g., company name, city name or recipients name
  • Advanced Duplicate Management — B2E can handle duplicate names within your mailing lists and campaigns with ease
  • Customizable Domains — Pick different domains for your marketing promotion
  • Email and Postal Marketing — use Personalized URLs in all postal and email communications
  • Reporting Statistics – Measure the immediate and/or long term success of your campaign with accurate, informative and in-depth report statistics
 
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