Typical Events	Product Needs
Starting Out 19 - 25	Live at-home Parents Car Complete Education Leaving Home 1st Home Military Comm 1st Apartment Marriage	Auto Ins. Renters Ins. Credit Card Business Loans
Early Career 26-39	Buy Home Start Family Start Business Build Savings Civic Activities	Auto Finance Home Ins. Movers Expense Mutual Funds Life Insurance Commercial Ins.
Middle Career 40-54	Peak Earnings Kids in College Assets Grow Career Grow Nest Empties Divorce	Multiple Auto CD's Financial Plan Kid's Policies Boat/Aircraft
Late Career 55-65	1st Grandchild Parental Care Early Retirement Inheritance	Trusts Annuities Travel Services
Retired 65+	Full Retirement Assisted Living Disability Death of a Spouse	Medicare Suppl. Retirement Home Healthcare Center
While some products may span generations of customers, others are clearly defined for certain ages and stages of life. When beginning a campaign, it is important to target the correct age group of potential customers. In turn, satisfied customers are likely to produce repeat business for years to come. Call 877-275-2360 or email success@b2edirect.com to see how we can help.