Customer analysis provides insight into customer behavior, enabling your business to reduce attrition of high-value customers, optimize customer profitability, and identify cross-selling opportunities.  If your customer base adheres to the 80/20 rule, 20% of your customers provide 80% of your revenue.  You can dramatically grow your business by finding more customers just like that golden 20%. Customer analysis programs to consider. Customer Count Analysis-A gains and losses analysis. Customer Gains Analysis-Why and how did we gain new customers? Customer Losses Analysis-Why and how did we lose our customers? Customer Migration Analysis-Where are customers migrating among products and how can they be resegmented? Customer Profile Analysis-Analyzing your customer's segments. Customer Segmentation Analysis-Segmentation of customers by unique characteristics. Customer Solicitation Analysis-Effectiveness of communications programs. Customer Response Analysis-Documentation of your acquisition investment in your customers. Customer Promotion Analysis-Evaluation of communications programs. Customer Purchase Patterns Analysis-Evaluation of patterns of purchases over time by customer subsegments. Customer Price Sensitivity Analysis-Evaluation of price, price changes, discounting, and other price-related issues and customer purchases over time and for a specific point in time. Customer Seasonality Analysis-Differences in purchase patterns throughout a calendar year. Customer Purchase Occasion Analysis-Reasons for customer purchase, such as a life-stage event. Customer Payment Method Analysis-How soon and by what method did customers pay? Customer Spending Analysis-Analysis of customer spending by segment and individual for a point in time and over a period of time. Customer Channel Analysis-Analysis of the channel or channels through which the customer purchases (i.e.: catalog, retail, web). Customer Purchase Location Analysis-Analysis of the location of customer purchase activity and changes over time. Customer Network Analysis-The decision support system and its effect on the purchase process. Customer Needs Analysis-Customers’ requirements of purchase of product, including information requirements. Customer Wants Analysis-How the customer wants to be sold. Customer Priority Analysis-The purchase priority of products and services (i.e. clothes and food before gifts, luxury items). Customer Change Analysis-How customers or customer segments are changing over time: life stages, demographic changes, geographic changes, and customer perception changes. Customer Benefit Analysis-Organization or prioritization of benefits for customer segments. Customer Motivation Analysis-Required motivation for purchase, migration, and so on. Customer Social Concern Analysis-Is it important to react to customer social concerns such as the environment or privacy? Customer Investment Analysis-Customer profitability at a point in time, including lifetime value analysis and future profit-stream analysis by customer and customer segment.